The formulation of appropriate and effective marketing strategies must begin with a comprehensive and accurate understanding of consumers. This includes their needs and wants, the process by which they are satisfied, and the environment in which the desired behavior occurs. Internal, external, situational, and social influences are extremely powerful in affecting behaviors surrounding purchases, post-purchases, and brand loyalty. Through this collaboration, you will take away just how important understanding consumer behavior is to creating and implementing successful marketing strategies.

 

Check out the example of one team's final presentation (above) as well as research below.